--- title: Free Marketing Resources & Guides for Founder-led SMBs description: Access our library of marketing resources, including e-books, AI tools, and strategic guides designed to help founder-led tech and cyber SMBs master marketing. --- [Skip to content](https://www.savvymarketingworks.com/marketing-resources#main-content) [![Savvy Marketing Works](https://www.savvymarketingworks.com/hs-fs/hubfs/LInkedIn%20Business%20Page%20Profile%20Picture%20Savvy%20Marketing%20Works%20(1)-4.png?width=800&height=800&name=LInkedIn%20Business%20Page%20Profile%20Picture%20Savvy%20Marketing%20Works%20(1)-4.png)Homepage](https://www.savvymarketingworks.com?hsLang=en) - [Home](https://www.savvymarketingworks.com?hsLang=en) - [Marketing Services](https://www.savvymarketingworks.com/marketing-services?hsLang=en) - [Fractional CMO](https://www.savvymarketingworks.com/fractional-cmo?hsLang=en) - [Consulting Services](https://www.savvymarketingworks.com/marketing-services/consulting?hsLang=en) - [Marketing Coach](https://www.savvymarketingworks.com/marketing-services/marketing-coach?hsLang=en) - [About](https://www.savvymarketingworks.com/about-laura-macgregor-fractional-cmo-savvy-marketing-works?hsLang=en) - [About Laura](https://www.savvymarketingworks.com/about-laura-macgregor-fractional-cmo-savvy-marketing-works?hsLang=en) - [Media & Speaking](https://www.savvymarketingworks.com/speaking-content?hsLang=en) - [Blog](https://www.savvymarketingworks.com/blog?hsLang=en) - [Resources](https://www.savvymarketingworks.com/marketing-resources) [2027 Strategic Planning Resource](https://www.savvymarketingworks.com/strategic-planning-infographic-resource-from-savvy-marketing-works?hsLang=en) - [Home](https://www.savvymarketingworks.com?hsLang=en) - [Marketing Services](https://www.savvymarketingworks.com/marketing-services?hsLang=en) - [Fractional CMO](https://www.savvymarketingworks.com/fractional-cmo?hsLang=en) - [Consulting Services](https://www.savvymarketingworks.com/marketing-services/consulting?hsLang=en) - [Marketing Coach](https://www.savvymarketingworks.com/marketing-services/marketing-coach?hsLang=en) - [About](https://www.savvymarketingworks.com/about-laura-macgregor-fractional-cmo-savvy-marketing-works?hsLang=en) - [About Laura](https://www.savvymarketingworks.com/about-laura-macgregor-fractional-cmo-savvy-marketing-works?hsLang=en) - [Media & Speaking](https://www.savvymarketingworks.com/speaking-content?hsLang=en) - [Blog](https://www.savvymarketingworks.com/blog?hsLang=en) - [Resources](https://www.savvymarketingworks.com/marketing-resources) [2027 Strategic Planning Resource](https://www.savvymarketingworks.com/strategic-planning-infographic-resource-from-savvy-marketing-works?hsLang=en) # Marketing Resources Free marketing resources for leaders and marketers ## Free Downloads ![What You Ask vs What I Think - Marketing Diagnosis - Savvy Marketing Works](https://www.savvymarketingworks.com/hs-fs/hubfs/What%20You%20Ask%20vs%20What%20I%20Think%20-%20Marketing%20Diagnosis%20-%20Savvy%20Marketing%20Works.png?width=1545&height=1999&name=What%20You%20Ask%20vs%20What%20I%20Think%20-%20Marketing%20Diagnosis%20-%20Savvy%20Marketing%20Works.png) ## Marketing Questions Diagnosis A guide for executives and CEOs that are stuck on a marketing challenge. [Download the PDF \>](https://www.savvymarketingworks.com/resources/marketing-questions-diagnosis-ebook?hsLang=en) ![Beyond Founder Led Marketing Social Image (LinkedIn Post)](https://www.savvymarketingworks.com/hs-fs/hubfs/Beyond%20Founder%20Led%20Marketing%20Social%20Image%20(LinkedIn%20Post).png?width=1200&height=1200&name=Beyond%20Founder%20Led%20Marketing%20Social%20Image%20(LinkedIn%20Post).png) ## The Next Stage of Marketing A field guide for founders and C-suite leaders who’ve built something real and know it’s time for what’s next. [View the eBook \>](https://www.savvymarketingworks.com/resources/the-next-stage-of-marketing-ebook?hsLang=en) ![Steps to an Effective Marketing Strategy](https://www.savvymarketingworks.com/hs-fs/hubfs/Steps%20to%20an%20Effective%20Marketing%20Strategy.png?width=1200&height=1200&name=Steps%20to%20an%20Effective%20Marketing%20Strategy.png) ## Steps to an Effective Marketing Strategy Guide explaining the basics that are essential to get everyone aligned and focusing on activities that drive results. [Download the PDF \>](https://www.savvymarketingworks.com/steps-to-an-effective-marketing-strategy-resource-from-savvy-marketing-works?hsLang=en) ![header strategic planning](https://www.savvymarketingworks.com/hs-fs/hubfs/header%20strategic%20planning.png?width=1366&height=768&name=header%20strategic%20planning.png) ## Strategic Planning Preparation How to head into strategic planning season and navigate it effectively. [Download the infographic \>](https://www.savvymarketingworks.com/strategic-planning-infographic-resource-from-savvy-marketing-works?hsLang=en) ![cybersecurity marketing cover](https://www.savvymarketingworks.com/hs-fs/hubfs/cybersecurity%20marketing%20cover.png?width=1000&height=1000&name=cybersecurity%20marketing%20cover.png) ## Cybersecurity Marketing Introduction Presentation for college students and those earlier in their careers. [Download the PDF \>](https://www.savvymarketingworks.com/cybersecurity-marketing-intro-resource-from-savvy-marketing-works?hsLang=en) ## Marketing Case Studies ![CloudSmart Case Study](https://www.savvymarketingworks.com/hs-fs/hubfs/CloudSmart%20Case%20Study.png?width=1920&height=1080&name=CloudSmart%20Case%20Study.png) ## Fractional CMO for CloudSmart CloudSmart is an AWS Intelligence platform for AWS Marketplace sellers who want to co-sell successfully with AWS. [View case study \>](https://www.savvymarketingworks.com/marketing-resources/cloudsmart?hsLang=en) ![Professional Services for Government Case Study](https://www.savvymarketingworks.com/hs-fs/hubfs/Professional%20Services%20for%20Government%20Case%20Study.png?width=1920&height=1080&name=Professional%20Services%20for%20Government%20Case%20Study.png) ## CRM Implementation & Strategy A description of the resource being shared. Just a couple of sentences should be just right. [View case study \>](https://www.savvymarketingworks.com/marketing-resources/professional-services?hsLang=en) ![ToxiMapp Case Study](https://www.savvymarketingworks.com/hs-fs/hubfs/ToxiMapp%20Case%20Study.png?width=1920&height=1080&name=ToxiMapp%20Case%20Study.png) ## Marketing Strategy for ToxiMapp ToxiMapp is a founder-led startup addressing environmental toxins. 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