CloudSmart is an AWS Intelligence platform for AWS Marketplace sellers who want to co-sell successfully with AWS.
Savvy Marketing works created a marketing strategy, market positioning, and website redesign.
The Challenge: Building Credibility Under a Tight Deadline
CloudSmart has a clear product with real value—helping sellers optimize sales and private offers in the AWS Marketplace. But marketing activities had been ad hoc and the company’s online presence didn’t match the sophistication of the solution. With active partnerships with AWS and others driving leads, closing the gap between perception and credibility was essential.
The Approach: Strategic Foundation and Positioning, Then Traffic
Savvy Marketing Works created a foundational marketing strategy for CloudSmart with a roadmap for growth. Before driving visitors to the site, we needed to ensure what they found when they arrived would build confidence and inspire credibility.
Strategy & Roadmap
Developed a marketing strategy with clear priorities, sequencing, and a path to achieving business goals
Positioning & Messaging
Reworked messaging to align with AWS public sector verticals, co-sell expertise, and buyer personas
Website Redesign
Clean, modern site with clear value articulation, real product imagery, and content organized by segment and use case
