Marketing Strategy
Developed a marketing strategy with clear priorities and a path to growth
Case Study: Marketing Strategy for ToxiMapp
ToxiMapp is a founder-led startup addressing environmental toxins.
Savvy Marketing works created a marketing strategy, messaging, and a tactical playbook for the founder to execute.
The Challenge: Busy, Founder-led Marketing
As a startup founder, Deb Hordon was looking for more than just tactical marketing help. On our first call, she shared that she’d been trying TikTok, LinkedIn, and more, but it all felt “like throwing spaghetti at the wall to see what sticks.”
While she’d been doing a great job posting videos on TikTok and was gaining some users on her website, continued growth was slow and she needed a clear path forward. Deb needed a strategy that matched her vision for ToxiMapp’s future, and guidance on how to grow the company with limited resources.
The Approach: Clear Marketing Strategy and How-to Guidance
Savvy Marketing Works created a marketing strategy and tactical plans. Rather than just handing it over to Deb, Laura created a series of 5-minute videos explaining different aspects of the plan, teaching Deb how to execute core marketing tasks. In addition, Laura advised on partner structure and pricing, and supported a search for a long-term fractional CMO.
Messaging
Value and story articulated by key audience segments (B2C and B2B2C)
Channel Plan
Layered approach to build a foundation while optimizing and growing conversions
Tactical Playbook
Sample content, templates, instructions, roadmap, and daily/weekly tracker
The Deliverables
A Sense of Direction for ToxiMapp’s Growth
Clear Marketing Plan and Strategy
Even before full execution, the strategy gave ToxiMapp’s founder an immediate sense of direction and a structured foundation for growth.
No More Random Acts of Marketing
Deb shifted from trying random tactics to having a clear plan, knew which priorities to tackle first, and had practical tools she could use right away.
Confidence to Execute Marketing Activities
The result was greater confidence in decision-making, sharper insight into pricing and partnerships, and less wasted time.