Steps to an Effective Marketing Strategy

in 2026

If 2026 will be the year that your business’s marketing goes beyond executing ad hoc tactics when someone has the time, here’s the approach to creating a strategy for success.

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Steps to an Effective Marketing Strategy

Developing a Marketing Strategy

I have used this formula for developing a strategy for a company earning $100 million and a startup that is working to reach profitability. These basics are essential to get everyone aligned and focusing on activities that drive results.

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1. Align on Objectives

The business needs clear objectives, both short and long term, so that you know how to align and measure success.

4. Identify Channels & Tactics

Where are the best places to reach your audience at different stages in their buying journey? How do they prefer to consume information?

2. Define the Market & ICP

Agree on who you are going to target.

5. KPIs & Metrics

Measurement helps you understand what’s working and contributing to success.

3. Develop Your Strategy

Now you’ll begin thinking about how you’ll do that, what you’ll need to invest, and the results you’ll measure.

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Getting Your Strategic Marketing Plan Together by Laura MacGregor

Move from random acts of marketing to strategic effort that drives revenue

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