Marketing Services

Fractional CMO

Whether you're starting from scratch or ready to optimize, part-time marketing leadership expertise is ready to scale with your needs.

monthly retainer

Strategy & Leadership

Develop a marketing strategy aligned with business objectives.
Establish and scale repeatable systems and processes.
Lead, mentor, and direct marketers and contractors.
Vendor contracting, onboarding, and management.
Budget management, reporting, and trend analysis.

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Consulting

Consulting and project-based marketing support, as an extension of your team or ready to hand off for implementation.

flat fee

Project Engagements

Marketing plans for product launches, demand generation, brand growth, and more.
Advertising and digital strategies.
Playbooks for teams to build campaigns and execute tactics.
Website and content audits.
Project management and measurement.
Vendor and contractor selection.

Content Strategy

Showcase your expertise, build trust and credibility, and allow the right opportunities to find you.

custom

Thought Leadership

Tell your story, create interest, and build credibility.
Create a strategy for building your brand.
Custom plans and programs for your own content strategy.
LinkedIn and social media.
Teaching and community available via DIY Influence.

Visit DIY Influence

Who do you work with?

I work with founders of startups and leaders of more mature organizations that want to build or expand a marketing program to accelerate growth.

How can I work with you?

1. A project-based engagement where I’ll work with you to create a marketing strategy and tactical playbook for execution. It's ready for someone to make happen.

2. An ongoing fractional chief marketing officer (CMO) engagement where I work on a monthly retainer basis as an extension of your team to advise and oversee marketing activity that helps you achieve business objectives.

If you're starting small, I also offer consulting calls to talk through specific challenges.

What's your business background?

I have 20 years of B2B marketing experience, mostly in cybersecurity, industrial/manufacturing, and tech. I've also worked with clients in other industries: environmental, financial services, cloud services, insurance, and B2C.

Can you help me build a personal brand?

Yes! I'm a partner in DIY Influence, a place to learn to build your personal brand, find your voice as a thought leader, and showcase your expertise. Join DIY Influence to get access to a variety of sessions and resources to build and grow a business.

What sets Savvy Marketing Works apart?

My superpowers are understanding your situation and objectives to create a marketing strategy that will work for you, teaching you what you need to know, building systems to make things happen, and delivering results.