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Speaking & Writing

Laura MacGregor appears as a guest on podcasts, speak at events, and create written and video content for a variety of channels.

Frequent topics include moving from tactical marketing to a targeted strategy, cybersecurity for marketers, and leading teams.

Featured Content

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Quick Wins: How CMOs Build Momentum Fast [full episode]

How I go from "new CMO” to “trusted change agent” in 90 days.

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How I Assess a New Situation to Gain Alignment [23 second clip)

I listen first, learn the business, and pick intentional early moves that build a trusting relationship.

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Strategic Planning Preparation [infographic]

How to head into strategic planning season and navigate it effectively.

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Cybersecurity Marketing Introduction [PDF]

Presentation for college students and those earlier in their careers.

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Comms & Marketing: Making it Work [full episode]

Exploring the alliance between marketing and communications in a company.

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Cybersecurity for CMOs: Breaches, Phishing... [full episode]

Marketers need to be ready to face cybersecurity preparedness and breaches.

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