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Next Marketing Stage eBook

B2B Marketing Leader

Laura MacGregor

I believe marketing is about helping people solve problems, not just selling products or services. The best marketing builds trust and authority through thought leadership and delivers the right message to the right audience with clarity, value, and impact.

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As a fractional CMO, my goal is to work with organizations that need strategic marketing leadership on a part-time basis. Companies that have seen success through founder-led growth often stall when it is time to scale. Tactical execution without a strategy is not effective. I work with you to create a marketing strategy that aligns with business objectives and delivers results. I can lead and support your team or vendor-led execution, or teach you how. 

I've spent 20 years in growing cybersecurity, technology, professional services, and industrial B2B companies, responsible for up to $150 million in revenue. 

My experience with cybersecurity and tech companies includes CloudSmart, SecureIT, the Center for Internet Security, Amazon Web Services (AWS), Microsoft Azure, Google, Akamai, CrowdStrike, IEEE, and other nonprofits and startups.

During my time at IHS (now part of S&P Global), I led product management for aerospace design methodologies, supporting clients including Boeing, Airbus, Lockheed Martin, BAE Systems, and others.

Beyond marketing, Laura spends time reading in the cozy corners of her old farmhouse, working in its gardens, knitting, learning watercolor, and hiking and biking in upstate New York. 

Speaking & Media

Marketing Experience

  • mktg grew cloud revenue (1600 x 900 px) (800 x 800 px) (1)
  • mktg expanded team (1600 x 900 px) (800 x 800 px) (1)
  • mktg in house agency (1600 x 900 px) (800 x 800 px) (1)
  • mktg nurture campaign (1600 x 900 px) (800 x 800 px)
  • mktg privacy compliance (1600 x 900 px) (800 x 800 px)
  • mktg operations (1600 x 900 px) (800 x 800 px) (1)

Marketing Skills

Strategic marketing plans – align with business goals and drive impact

Budgeting and vendor management – maximize ROI and efficiency

Product and service launches - GTM strategy

Lead generation and marketing automation – use data to nurture and grow

Email and social media – compelling campaigns that foster engagement

Product marketing and research – meet market needs and stand out

Branding and messaging – a strong, consistent voice that resonates 

Team leadership and coaching – hire and develop professionals

Advertising – driving awareness and demand through strategic paid media

Website and content – engaging digital experiences that convert

Partner marketing – strengthen relationships and expand reach

Thought leadership – showcasing expertise and insights through content

Education

The College of Saint Rose

MA, Communications; Focus on Digital Media and Public Relations - December 2010

Rensselaer Polytechnic Institute

BS, Management, Concentrations in Marketing and Management Information Systems - May 2006

Northwestern University, Kellogg School of Management

Certificate, Digital Marketing Strategies (online) - August 2020

HubSpot Content Hub for Marketers

HubSpot Academy - February 2026

GISF Certification

Global Information Security Fundamentals (GISF) from GIAC 

AWS Certification

AWS Business Professional from Amazon Web Services 

Marketing Awards

Led the team that achieved several MARCOM awards through the New York Capital Region American Marketing Association:

Best Marketing Campaign

Awarded for the team's Build a Sustainable Governance, Risk, and Compliance Program campaign promoting CIS SecureSuite

2024

Best Marketing Campaign

Awarded for the team's work on the Plan Your Cybersecurity Roadmap to Success campaign

2023

Best Government/Public Affairs Campaign

Awarded for the team's work on promoting the K-12 Report: A Cybersecurity Assessment of the 2022–2023 School Year

2024

Best Public/Government Affairs Campaign

Awarded for the team's Cyber STRONG campaign for elections

2022

Work With Me - Marketing Services

Fractional CMO

Part-time executive marketing leadership on your team to help you scale revenue or build a marketing function.

monthly retainer

Strategy & Leadership

  • Develop a marketing strategy aligned with business objectives.
  • Establish and scale repeatable systems and processes.
  • Lead, mentor, and direct marketers and contractors.
  • Vendor contracting, onboarding, and management.
  • Budget management, reporting, and trend analysis.
  • Advise on GTM, product, pipeline, and operations.
Learn more

Marketing Consulting

Consulting and project-based marketing planning, as an extension of your team or ready to hand off for implementation.

flat fee

Project Engagements

  • Marketing plans for product launches, demand generation, brand growth, and more.
  • Advertising and digital channel strategies.
  • Campaign and tactical playbooks for teams.
  • Website and content audits.
  • Project management and measurement.
  • Tech stack and marketing operations recommendations.
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