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B2B Marketing Consulting Services

B2B marketing for busy founders, CEOs, and executive leaders scaling growth

What is your biggest marketing challenge? Strategic leadership? Systems? Go-to-market campaigns that convert? Fixed-fee project and monthly retainer options have you covered.

Marketing Consulting

Fixed fee diagnostics, plans, and marketing strategy development.

from $4,500/project
  • A plan for getting started — initial marketing strategy development designed for growth.
  • Audits and diagnostics to prioritize focus areas, including executive readouts and playbooks.
  • Know exactly where your marketing is leaking — and the 3–5 highest-impact fixes.
  • GTM and launch plans, thought leadership work, and more to focus your resources.
  • GTM and launch plans, thought leadership work, and more to focus your resources.
View options

Fractional CMO

Part-time executive marketing leadership to build/scale.

from $4,500/month
  • Develop a marketing strategy aligned with business objectives.
  • Establish and scale repeatable systems and processes.
  • Lead, mentor, and direct marketers and contractors.
  • Vendor contracting, onboarding, and management.
  • Budget management, reporting, and trend analysis.
  • Advise on GTM, product, pipeline, and operations.
Learn more

B2B Marketing Across Industries

Cybersecurity

SaaS

Managed Service Providers

Member Communities

Professional Services

Media & Advertising

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Marketing Services

Marketing Strategy Development

A clear plan outlining objectives, audiences, and channels, ready to hand off to you and your team.

Marketing & Campaign Plans

Marketing plans for product launches, demand generation, brand growth, and more.

Marketing Playbooks

Instructions for tactical work like content creation, email, social media, webinars, events, etc.

Thought Leadership & Content

Tell your story, create interest, and build credibility with content tailored to your audience.

Budget Development

Marketing budget development, including ads, social, events, paid media, and more.

Workshops

Improve a process, brainstorm ideas, or create a campaign plan in real time.

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Ready to move forward?

I work with a select number of clients to ensure every engagement receives the strategic attention it deserves. Reach out to discuss your marketing goals. If I think we'll be a good fit, I'll follow-up with a scheduling link so we can get connected.

Request an intro call

Marketing that works, happy clients:

Frequently asked questions

Who do you work with?

I work with founders of startups and executive leaders of growing organizations that want to build, mature, or expand a marketing program to accelerate growth.

What kind of marketing projects do you consult on?

GTM strategy, audience and ICP development, competitive analysis and market research, channel strategy, marketing audit and growth opportunities, tech stack and marketing operations recommendations, and more. Let's connect to discuss your specific goals and needs.

What is a fractional CMO?

A fractional Chief Marketing Officer is an extension of your leadership team dedicated to marketing for revenue growth, brand awareness, and your business objectives. You get the experience for only the hours you need, without the full time salary.

How can I work with you?

1. A project-based engagement where I’ll work with you to create a marketing strategy and tactical playbook for execution. It's ready for someone to make happen.

2. An ongoing fractional chief marketing officer (CMO) engagement where I work on a monthly retainer basis as an extension of your team to advise and oversee marketing activity that helps you achieve business objectives.

What's your business background?

I have 20 years of B2B marketing experience, mostly in cybersecurity, industrial/manufacturing, and tech. I've also worked with clients in other industries: environmental, financial services, cloud services, insurance, and B2C.

Can you help me build a personal brand?

Yes! I'm a partner in DIY Influence, a place to learn to build your personal brand, find your voice as a thought leader, and showcase your expertise. Join DIY Influence to get access to a variety of sessions and resources to build and grow a business.

What sets Savvy Marketing Works apart?

My superpowers are understanding your situation and objectives to create a marketing strategy that will work for you, teaching you what you need to know, building systems to make things happen, and delivering results.