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Marketing Consulting

B2B marketing for busy founders, CEOs, and executive leaders scaling growth

What is your biggest marketing challenge? Strategic leadership? Systems? Go-to-market campaigns that convert? Two engagement models have you covered.

Fractional CMO

Part-time executive marketing leadership on your team to help you scale revenue or build a marketing function.

monthly retainer

Strategy & Leadership

  • Develop a marketing strategy aligned with business objectives.
  • Establish and scale repeatable systems and processes.
  • Lead, mentor, and direct marketers and contractors.
  • Vendor contracting, onboarding, and management.
  • Budget management, reporting, and trend analysis.
  • Advise on GTM, product, pipeline, and operations.
Learn more

Marketing Consulting

Consulting and project-based marketing planning, as an extension of your team or ready to hand off for implementation.

flat fee

Project Engagements

  • Marketing plans for product launches, demand generation, brand growth, and more.
  • Advertising and digital channel strategies.
  • Campaign and tactical playbooks for teams.
  • Website and content audits.
  • Project management and measurement.
  • Tech stack and marketing operations recommendations.
Contact us

B2B Marketing Across Industries

Cybersecurity

SaaS

Managed Service Providers

Member Communities

Professional Services

Media & Advertising

Trusted by

Marketing that works, happy clients:

Frequently asked questions

Who do you work with?

I work with founders of startups and executive leaders of growing organizations that want to build, mature, or expand a marketing program to accelerate growth.

What kind of marketing projects do you consult on?

GTM strategy, audience and ICP development, competitive analysis and market research, channel strategy, marketing audit and growth opportunities, tech stack and marketing operations recommendations, and more. Let's connect to discuss your specific goals and needs.

What is a fractional CMO?

A fractional Chief Marketing Officer is an extension of your leadership team dedicated to marketing for revenue growth, brand awareness, and your business objectives. You get the experience for only the hours you need, without the full time salary.

How can I work with you?

1. A project-based engagement where I’ll work with you to create a marketing strategy and tactical playbook for execution. It's ready for someone to make happen.

2. An ongoing fractional chief marketing officer (CMO) engagement where I work on a monthly retainer basis as an extension of your team to advise and oversee marketing activity that helps you achieve business objectives.

What's your business background?

I have 20 years of B2B marketing experience, mostly in cybersecurity, industrial/manufacturing, and tech. I've also worked with clients in other industries: environmental, financial services, cloud services, insurance, and B2C.

Can you help me build a personal brand?

Yes! I'm a partner in DIY Influence, a place to learn to build your personal brand, find your voice as a thought leader, and showcase your expertise. Join DIY Influence to get access to a variety of sessions and resources to build and grow a business.

What sets Savvy Marketing Works apart?

My superpowers are understanding your situation and objectives to create a marketing strategy that will work for you, teaching you what you need to know, building systems to make things happen, and delivering results.