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Re-org Advisement
Review current org structure, strategic needs for 2027, and proposed changes. Coached on ideal structure vs. current team. Supported development of related communications.
Marketing Coach
- I work alongside existing C-Suite, VP or Director of Marketing or Sales to troubleshoot or implement a system.
- Focus on topics where your team doesn't have in-house expertise, like demand gen, marketing strategy, sticky leadership decisions, etc.
- Systems and processes for your team, like repeatable campaign processes.
- Annual marketing strategy development, budget review and benchmarking, and executive presentation support.
Are you a marketing or sales leader that's a pro at many things, but needs help in one area?
My coaching engagement gives you confidence in areas you may have less experience in. Let me jump in and work with you to handle a sticky problem, address a leadership area, or implement a growth system.
How Marketing Coaching Works
Align on Area of Focus
We'll discuss the right amount of time for your situation, usually a set number of hourly calls. Engagement may focus on one area at a time or whatever pops up that week.
Review & Recommendations
I'll review source materials and we'll talk through the challenges. I'll provide recommendations and we'll walk through them via async video or together on a call.
Tools & Resources
Depending on your needs, I can provide you with research, template and process starting points, and more to set you up for ongoing success.
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Challenges I can coach you through
- HubSpot maturity roadmap and setup review
- Marketing leader scorecards and metrics
- Campaign tracking and attribution standards
- Repeatable end-to-end campaign process
- Annual marketing planning and business-unit intake
- Marketing org design and job descriptions
- Budget benchmarks and in-house versus agency tradeoffs
- Making the case to executives for budget and hires
- Practical AI for content and research
- Add a list item here.aChoosing tools and controlling costs
Recent Coaching Projects
Budget Benchmarking
The VC firm and CEO suggested significant marketing cuts. Researched benchmarks on marketing spend and breakdown by category to ensure event investment was leveraged well.
Dashboard Development
The team was using HubSpot for effective reporting. We discussed what should be elevated to the CEO to show marketing's performance and value.
Marketing Coach FAQ
Who is this for?
Marketing or sales leaders, in-house or fractional, who need a clear plan for their demand gen setup, reporting, team, or budget, and want an experienced sounding board while they build it.
What's included?
Three one-hour coaching calls, a review of your current setup, and written recommendations. Depending on what you need, that can include a maturity roadmap, a dashboard plan, scorecards, process documents, org charts, or job descriptions.
Which topics can we cover?
HubSpot setup and reporting, CEO dashboards, campaign tracking, campaign and annual planning processes, org design and hiring, budget benchmarks, making the case to executives, and practical AI use.
How long does it take?
Usually three to four weeks. You have 90 days to use your calls.
What does it cost?
$3,600, paid half at signing and half 30 days later. ACH, check, or credit card.
Do I keep what you create?
Yes. Everything made for you belongs to you.
Will you sign an NDA?
Yes. Confidentiality is also built into the agreement.
Do you use AI tools?
Yes, secure ones, to record and transcribe calls and to support the work. Your information is never used to train public models and is never shared without your permission.
Can I reach you between calls?
Yes. I reply to email within three business days.
What if we need more than three calls?
We can add sessions or move to ongoing advisory support. I'll quote that separately.
What if priorities change partway through?
That's normal. We adjust the focus of the remaining calls to fit what matters now.
Ready to move forward?