About Laura MacGregor
About Laura MacGregor
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The founder of Savvy Marketing Works has spent 20 years driving go-to-market strategy, brand growth, demand generation, and revenue for small and mid-sized businesses.
With a strong track record in cybersecurity, technology, and industrial B2B, Laura specializes in creating and executing marketing strategies that fuel revenue growth, drive demand, and enhance thought leadership. She has built and led collaborative teams, managed complex budgets, and developed vendor relationships.
Laura has worked with cybersecurity and tech companies including the Center for Internet Security, Amazon Web Services (AWS), Microsoft Azure, Google, Akamai, CrowdStrike, IEEE, and other nonprofits and startups.
During her time at IHS (now part of S&P Global), Laura led product management for aerospace design methodologies, collaborating with clients including Boeing, Airbus, Lockheed Martin, BAE Systems, and others.
Expertise
Expertise
Grow & Scale a Marketing Function
Grow & Scale a Marketing Function
Unite & Refine Fragmented Tactics
Unite & Refine Fragmented Tactics
Drive Revenue through Marketing
Drive Revenue through Marketing
Communications Strategy
Communications Strategy
Build & Coach High-Performing Teams
Build & Coach High-Performing Teams
Develop Products & Partner Programs
Develop Products & Partner Programs
Privacy & Compliance
Privacy & Compliance
Advertising & Social Media
Advertising & Social Media
Thought Leadership
Thought Leadership
Skills
Skills
Strategic marketing plans – align with business goals and drive impact
Budgeting and vendor management – maximize ROI and efficiency
Thought leadership – showcasing expertise and insights through content
Lead generation and marketing automation – use data to nurture and grow
Email and social media – compelling campaigns that foster engagement
Product marketing and research – meet market needs and stand out
Branding and messaging – a strong, consistent voice that resonates
Team leadership and coaching – hire and develop professionals
Privacy and compliance - marketing strategies that protect users and data
Website and content – engaging digital experiences that convert
Advertising – driving awareness and demand through strategic paid media
Partner marketing – strengthen relationships and expand reach
Education
Education
Certificate, Digital Marketing Strategies
Northwestern University
Kellogg School of Management (online)
August 2020
MA, Communications
The College of Saint Rose
Albany, NY
Focus on Digital Media and Public Relations
December 2010
BS, Management
Rensselaer Polytechnic Institute
Troy, NY
Concentrations in Marketing and Management Information Systems
May 2006
Certifications:
Global Information Security Fundamentals (GISF) from GIAC
AWS Business Professional from Amazon Web Services
Let's Connect!
Let's Connect!
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