What are Fractional CMO Services?
What are Fractional CMO Services?
A fractional Chief Marketing Officer (CMO) is a senior marketing leader who works with your company part-time or on a project basis. I provide the strategy, leadership, and experience of a full-time CMO without the overhead. Think of it as executive-level marketing, tailored to your business needs and budget.
Consultants typically offer recommendations. Agencies often focus on execution. A fractional CMO advises and leads execution. I step in as part of your leadership team, aligning marketing to business goals, managing teams or vendors, and ensuring that execution follows a clear, strategic roadmap. I’m accountable for outcomes, not just deliverables.
Small to mid-sized businesses ready to scale, clarify their marketing direction, or unify scattered tactics benefit most. This includes B2B tech, SaaS, professional services, and founder-led companies that need some senior-level marketing leadership — just not full-time. You get the benefit of a seasoned CMO without the cost of a full-time executive hire.
Common challenges I help solve:
Marketing that’s busy, but not effective
Inconsistent lead generation or pipeline growth
Unclear brand positioning or messaging
Gaps in marketing leadership or team performance
Confusion around what marketing investments are (and aren’t) working
Every engagement is customized, but most include:
A strategic audit of your current marketing efforts and understanding of your business objectives
Clear positioning and messaging framework
A revenue-focused marketing strategy
Execution leadership (either directly or by managing your team/vendors)
Team coaching or hiring guidance, if needed
Regular check-ins and reporting tied to business goals
I work primarily with:
Cybersecurity companies
B2B technology and SaaS companies
Entrepreneurial brands and creative businesses
Equestrian sports-related businesses and niche e-commerce
If your business is expert-driven and looking to grow through strategic marketing, we’ll likely be a strong fit.
Yes. I help build demand generation engines that actually generate demand, grounded in data, aligned with sales, and designed to create consistent pipeline. This includes content strategy, email campaigns, lead scoring, nurture flows, and funnel optimization.
Absolutely. I’ve built high-performing teams from scratch and coached marketers at all levels. Whether you need to hire, upskill your current team, or restructure roles for better alignment, I’ll work with you to ensure your team is set up for success.
I develop the strategy and you can take it from there, or I'll stay engaged during execution by managing your internal team or working alongside agency partners.
I work with both. Startups benefit from focused marketing that doesn’t waste time or resources. Established businesses often need strategic clarity and a reset after years of reactive marketing. If you're committed to growth and open to collaboration, I’m happy to explore a fit.
Most clients choose a monthly retainer for consistency, usually between 10–20 hours per month depending on the scope. I also offer project-based engagements for audits, marketing roadmaps, and launch support. Hourly work is available on a limited basis for advisory sessions or short-term needs.
A retainer means I act as an embedded marketing leader on an ongoing basis, providing strategy, leadership, and support week to week.
A project-based engagement is more defined in scope and timeline, like creating a go-to-market strategy, conducting a messaging refresh, or auditing your funnel.
Most engagements are fully remote, but I’m open to occasional in-person strategy sessions or team workshops depending on location and need.
I’m experienced at jumping into existing organizations, whether you have a full in-house team, a collection of freelancers, or an agency partnership in place. I’ll clarify roles, streamline communication, and make sure everyone is moving in the same direction.
I’m flexible and experienced across a wide range of platforms, including:
CRM and automation tools (HubSpot, Salesforce, Pardot)
Project management (Asana, Notion, Jira)
Analytics (Google Analytics, Hotjar)
I’ll work within your current tech stack or recommend better-fit tools when needed.
A fractional CMO gives you access to senior-level thinking without the long-term cost or commitment. You get a strategic partner focused on driving growth, building your marketing function, and delivering results, all without paying for a full-time CMO (plus benefits and overhead).
Common signs it’s time:
You’re investing in marketing, but not seeing results
Your business is growing, but marketing is lagging behind
You need strategic clarity but aren’t ready for a full-time hire
You want someone to lead your marketing function, not just advise
If you're feeling stuck or stretched, it's probably the right time.
Yes—especially if you're:
Prepping for growth or funding
Building a demand gen engine from scratch
Aligning sales and marketing
Repositioning in a crowded market
I understand the urgency and complexity of B2B SaaS and bring structure without slowing momentum.