Savvy Marketing Works
Success Stories
Savvy Marketing Works
Success Stories
Embedded Files
Success Stories
Startup Marketing Strategy
Startup Marketing Strategy
Marketing strategy for a busy founder who's bootstrapping a startup:
Overall marketing strategy for focus
Messaging for key audience segments (both B2C and B2B2C)
The ideal channels to focus on in order to optimize reach and grow conversions
A tactical marketing playbook, roadmap, and daily/weekly tracker
A series of 5-minute videos explaining different aspects of the plan, plus teaching the founder how to execute core marketing tasks herself
Results: A clear plan for what to do next to grow the business and build the brand.
Marketing Leadership
Marketing Leadership
Marketing and communications strategy across a cybersecurity company's 40+ product portfolio:
Go-to-market strategy and product launches
Multi-channel digital campaigns
Marketing automation
Partner marketing
Thought leadership
Market research and competitive intelligence
Data privacy and compliance
Team leadership and mentorship
Results: 90% revenue growth over four years, MQLs converting at 30% or better, scaled team from 4 to 25, budget below 12% of revenue.
Thought Leadership
Thought Leadership
Thought leadership strategies and support for founders and small business owners. Stand out from the crowd and generate new business while establishing credibility.
Planning and objectives
Content calendar
Writing and editing
Full service or polish your thoughts
Results: Increased visibility and engagement for business owners, while saving time.
Digital Marketing
Digital Marketing
Product management and marketing for digital advertising solutions including webinars, 80+ email newsletter titles, banner ad network, discussion community, searchable online product catalog, and more.
Worked directly with B2B (industrial, engineering, and tech) clients to deliver marketing solutions that fit their goals and programs.
Results: Generated $16 million in revenue across nine advertising and sponsorship products.
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