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Marketing for Growth vs. Tactical Spaghetti
Laura MacGregor
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“I don’t know where to focus my marketing efforts.”
“It feels like I’m throwing spaghetti against the wall.”
“We thought about hiring a junior-level marketer, but we’re not sure if we have enough for them to do, and we don’t have time to manage them.”
“Can’t we just post on our company LinkedIn page?”
“We don’t have a CRM.”
I’ve heard some variation of these statements from the founders I’ve been talking to recently.
Marketing seems like it should be easy. You see founders everywhere delivering long posts, day after day. Company LinkedIn pages are churning out infographics. Their website looks slick.
The secret? They have help behind the scenes. Ghostwriters for their personal content. Graphic designers. And more. Even if it’s part time.
But the most important part of the secret? The part that makes what they do deliver results rather than add to the noise?
It’s the strategy. They have a plan. They aren’t just executing whatever tactics sound fun today. Because tactics on their own don’t deliver consistent results over the long term.
Align Business Objectives with Tactical Execution
Successful startups and founders know who they want to reach, with what message, and where. They know they need a solid plan to build and adapt.
If you can write, writing a post is not hard.
But creating a strategy that, when executed, delivers the results you want? That takes expertise.
Now — Fall — is usually time for strategic planning for the year ahead, especially for companies that operate on a calendar-based fiscal year.
It’s the perfect time to align your marketing strategy with your business strategy for 2026, to ensure best use of your resources and success in meeting your goals.
Creating a Strategic Marketing Plan
Some considerations for the marketing elements of strategic planning include:
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Aligning marketing strategy to business objectives
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Reassessing target markets
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Evaluating tech stack investments
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Thinking about new opportunities (AI)
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Considering the marketing mix - effectiveness of the past plus where to focus in the future
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Creating a budget and KPIs
Intentional Marketing, Managed
As a fractional CMO, my goal is to work with founders and business leaders to create a marketing strategy that aligns with business objectives and delivers results. I can oversee execution and vendors as part of a team at a larger organization, or teach founders how to market more effectively, one quick video at a time.
I've spent 20 years driving go-to-market strategy, brand growth, demand generation, and revenue for small and mid-sized businesses.
With a strong track record in cybersecurity, technology, and industrial B2B, I specialize in creating and executing marketing strategies that fuel revenue growth, drive demand, and enhance thought leadership. I've built and led collaborative teams ranging in size from 2-25, managed complex budgets, and handled vendors.
Whether you’re looking for strategic leadership for an existing team or a plan for founder-led execution, I can help.
Ready to bring clarity to your marketing strategy? Schedule a free 30-minute intro call.
